Ways To Use Social Media In Your eCommerce Strategy

Nowadays, social media is your shop window. Although search engines are still a core way of driving traffic to your website, the majority of your target audience will be searching for products and getting inspiration when scrolling social media. To skyrocket eCommerce sales, you should implement a social media sales strategy that your target audience can’t resist.

Here are just a few ways social media and eCommerce can go hand-in-hand and complement one another.

Influencer Marketing

Everybody has their favorite influencers they follow and keep up to date with. The days of brand endorsement by superstars on TV ads are over. Society prefers to see people they can relate to or realistically aspire to be like, using products that are applicable to them.

Influencer marketing is an incredibly cost-effective marketing method that any business can use. If you take the time to source influencers that resonate with your brand and have an engaged audience who will like your products, you’ll see sales increase. Better yet, you can agree on a contract type that works best for you, such as a one-off fee or a percentage of each sale an influencer generates.

Affiliate Marketing

Give people the opportunity to recommend your products and give them a portion of the revenue whenever someone purchases based on their suggestion. Affiliate marketing incentivizes people to refer your business and products to their friends, family, and followers. Usually, someone will sign up to your affiliate program and receive a unique link to share, enabling you to track their referrals and reward them appropriately. 

Social Media Ads

Dedicating a portion of your marketing budget to social media ads can drastically improve the performance of your eCommerce store. Major platforms use algorithms that limit the amount of organic reach your social posts achieve, meaning your content isn’t going to be seen by the majority of your audience. However, social ads are only limited by your segment and budget, enabling you to put your products in front of more people. With the ability to stipulate your budget, the amount you’re willing to pay per click, and your desired target audience, you can overcome the challenges organic posts present.

Social Media Stores

Some social media platforms, including Instagram and Facebook, now enable you to create your own storefront within the platform, allowing users to purchase your products without leaving the app. This streamlines the user experience, makes the customer journey shorter, and encourages purchases. 

In Summary

There are many more ways social media can boost your eCommerce business, but these are the most impactful you can use. Should you need assistance or further advice with using social media to enhance your eCommerce strategy, reach out to our expert team today.

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